If anybody has a story to tell, it is the tourism industry. Each destination is filled with stories of local food, wine, culture, outdoor adventure travelers look for when deciding their next travel spot.
Today’s travelers are savvy. They are no longer swayed by traditional advertising. They make destination decisions based on an Instagram post or a location they read about in a blog about the Top 10 Beaches.
Content marketing is where it is at in the tourism industry. Let me tell your travel story! As a travel journalist I spent 10 years writing about interesting destinations before moving into the tourism content marketing arena.
I LOVE my home state of Texas. I LOVE talking about my home state of Texas. I LOVE defying all the perceptions of what Texas is and isn't. After all, it is a big state with a lot to discover.
But I also enjoy writing about tourism destination outside of Texas - especially Latin America - about new travel companies that connect people with the world, new travel apps that make travel easier and hotels, resorts and luxury accommodations.
Here are a few handy, dandy statistics on inbound marketing:
Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. (Source: Tech Client)
1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (Source: HubSpot)
Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (Source: HubSpot)
Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (Source: HubSpotWant more? I can also create an ebook and other lead magnets to help grow your email list and I can ghostwrite thought leadership articles to use on LinkedIn or entire books (did you know 25% of the books on the New York Times bestseller list are ghostwritten)
Hire me as your freelance content marketer and let me help you grow your tourism business, connect you with future clients and establish you as a leader in the tourism market.
Let’s Get Started!